Food Delivery App Design
Kokio Republic
Kokio Republic is a mobile ordering app for Korean food lovers. It helps users browse, compare, select, and order dishes quickly while building a stronger visual connection with the food brand.
The Problem
Many food delivery apps feel cluttered and generic. Users spend too much time comparing options, checking menus, and completing orders. For a themed food brand, the experience also needs to feel memorable and brand focused.
User Insight
Busy users want food ordering to feel fast, clear, and trustworthy. They want appetizing food visuals, quick comparison, and fewer unnecessary steps.
Design Goal
Create a faster, clearer, and more appetizing ordering experience with a strong Korean food brand identity.
Workflow Map
Discover → Evaluate → Select → Customize → Checkout → Track
Browse restaurants and categories.
Compare rating, price, distance, and delivery time.
Choose a restaurant and menu item.
Adjust quantity, flavor, and add ons.
Confirm cart, payment, and delivery option.
Follow order status and arrival time.
Personas
Primary users and decision context.
Mina Lee
A student who needs fast food decisions between class, errands, and social plans. She wants clear menus, strong visuals, and quick checkout.
Quote: “I want to order quickly without guessing what tastes good.”
Daniel Walker
A 41 year old professional in Oakland who likes trying new spicy food and wants stronger flavor cues, recommendations, and reliable ordering.
Quote: “I like trying new flavors, but I do not want to waste time guessing.”
Sara Park
A social planner who orders for friends and needs clear options, reliable delivery time, and easy item comparison.
Quote: “I need everyone to understand the order fast.”
Visual System
System Direction
The system uses a focused color palette, strong hierarchy, rounded product surfaces, and large visual anchors so viewers can understand the product quickly without clicking through a prototype.
Key Screens
Final interface moments.
Final Outcome
The final design turns the concept into a clear product story with stronger hierarchy, more direct interaction, and a more memorable visual identity.